One of the first minimalist high-end fashion e-commerce experiences. A website that has been designed down to the last detail and in which all the attention is focused on the photographed clothing. A pure, timeless and norm-setting design.
Minimalism is not a style. Minimalism is the result of a concentrated design process in which, step by step, all attention is focused on the essentials. The art of radical choice and omission.
The models are photographed in contraposto. A posture derived from classical sculpture in which the man stands on one leg and seems to walk away with the other leg. The body makes a slight twisting movement. As a result, the models seem to escape from the page and the clothing is clearly visible.