ABOUT
Henk Haaima is a design director and user interface designer. He is helping brands to navigate digital transformation through timeless and well-crafted design.
AWARDS
Dutch Interactive Awards
KLM Hangar of the Future (category b2b), 2019
German Design Awards
Transavia New Brand and User Experience (category Web), 2017
SpinAwards
Transavia New Brand and User Experience (category Websites), 2016
Lovie Awards
Transavia New Brand and User Experience (category Websites), 2016
ON STAGE
IXDC
Global Design Systems, Beijing 2019
Emerce Dare
Cross Cultural Design, Amsterdam 2019
It’s all graphic
Logo x Logo, Amsterdam 2018
Advertising Week Europe
Dutch Creativity, London 2017
RESUME
HENK HAAIMA
24 april 1969
Born in Harderwijk, the Netherlands
1987 ArtEZ University of the Arts, Kampen
1992 Staatliche Kunstakademie, Düsseldorf
1997 Start career and pioneering as digital designer at Explainer DC, Bright Alley, Young & Rubicam and The Valley
2000-present Works as UX/UI consultant and lead designer on digital products and platforms for renowned national and international organisations both in the private and public sector
2008-2020 Principal art director, team lead, and since 2015 creative director at Mirabeau
2012 Master of Brand Management (MSc) at the European Institute of Brand Management, Rotterdam2016 International career as Mirabeau is acquired by Cognizant. Leading projects in Abu Dhabi, Brussels, Cologne, Guangzhou, Oslo and Paris
2017 Leading consumer research in Travel, Finance, and Tech, in collaboration with the UvA (Applied Anthropology) and VU (Psychology and Economics)
2021-present Creative director ad int. at Havana Harbor | Candid Group
JURIES & BOARDS
Dutch Design Awards
Category Best Commissioning, 2017-2021
SpinAwards
Categories Websites and e-Commerce, 2015-2020
Amsterdam University of Applied Sciences
Advisor Master Digital Design, 2015-2018
PUBLICATIONS ABOUT
Design tijdens corona: 'We zijn als industrie weer echt aan het pionieren’
MarketingTribune, 2020
Designers moeten technologie omarmen
Publish Magazine, 2018
Numerous interviews on digital marketing platforms such as Adformatie, Emerce, Frankwatching, Marketingfacts, & MarketingTribune
PUBLICATIONS BY
Star-UX: Turn Your Website Into a Style Statement
Adformatie, 2022
Beyond the Hype: The Real Potential of Conversational AI
Emerce, 2022
Metaverse: From Promise to New Reality
Emerce, 2022
Beauty in the Age of the Algorithm
Emerce, 2020
As Individual as You
Emerce, 2020
Designing for the Brain
MarketingFacts, 2019
Dynamic Design Magazine
Mirabeau, 2018
MISSION
People need beauty. This applies to their living environment, and also to the digital services they use. As a pioneer in the digital world, I have always promoted the design perspective, and the autonomous power of form. It is important to create classic, or in other words, timeless design, especially in a rapidly changing world. One achieves this by building on our rich design tradition. As a designer, you have to relate to the past and your predecessors. I personally see it as my mission to explore how our rich tradition of (typo-)graphic design can be introduced and continued in the digital spatial realm.
RESUME
HENK HAAIMA
24 april 1969
Born in Harderwijk, the Netherlands
1987 ArtEZ University of the Arts, Kampen
1992 Staatliche Kunstakademie, Düsseldorf
1997 Start career and pioneering as digital designer at Explainer DC, Bright Alley, Young & Rubicam and The Valley
2000 Works as lead designer on digital platforms for leading organisations such as Belastingdienst and ANWB
2008 Creative director at Mirabeau
2012 Master of Brand Management at the European Institute of Brand Management, Rotterdam 2015 Recognition through awards, lectures on prominent stages, publications and participation in juries and boards in the Dutch creative industry2016 International career as Mirabeau is acquired by Cognizant. Leading projects in Abu Dhabi, Brussels, Cologne, Guangzhou, Oslo and Paris
2021 Founds digital agency Studio Proun with a focus on aesthetics and machine learning in emerging markets China and Middle East
2021-present Creative director at Havana Harbor | Candid Group
MISSION
People need beauty. This applies to their living environment, and also to the digital services they use. As a pioneer in the digital world, I have always promoted the design perspective, and the autonomous power of form. It is important to create classic, or in other words, timeless design, especially in a rapidly changing world. One achieves this by building on our rich design tradition. As a designer, you have to relate to the past and your predecessors. I personally see it as my mission to bring the exclusivity of brands such as Dior, Bulthaup, and Liaigre to life in the digital domain.AWARDS
Dutch Interactive Awards
KLM Hangar of the Future (category b2b), 2018
German Design Awards
Transavia New Brand and User Experience (category Web), 2017
SpinAwards
Transavia New Brand and User Experience (category Websites), 2016
Lovie Awards
Transavia New Brand and User Experience (category Websites), 2016
ON STAGE
IXDC
Global Design Systems, Beijing 2019
Emerce Dare
Cross Cultural Design, Amsterdam 2019
It’s all graphic
Logo x Logo, Amsterdam 2018
Advertising Week Europe
Dutch Creativity, London 2017
JURIES & BOARDS
Dutch Design Awards
Category Best Commissioning, 2017-present
SpinAwards
Categories Websites and e-Commerce, 2015-present
Amsterdam University of Applied Sciences
Advisor Master Digital Design, 2015-2018
PUBLICATIONS ABOUT
Design tijdens corona: 'We zijn als industrie weer echt aan het pionieren’
MarketingTribune, 2020
Designers moeten technologie omarmen
Publish Magazine, 2018
Numerous interviews on digital marketing platforms such as Adformatie, Emerce, Frankwatching, Marketingfacts, & MarketingTribune
PUBLICATIONS BY
Star-UX: Turn Your Website Into a Style Statement
Adformatie, 2022
Metaverse: From Promise to New Reality
Emerce, 2022
Beauty in the Age of the Algorithm
Emerce, 2020
As Individual as You
Emerce, 2020
CLIENTS
We designed a whole new digital platform for the German chemicals company Lanxess. The design language has its roots in the German design history, Bauhaus.
For AirFrance Industries we made the design for a brand flagship for stakeholders and press and a customer portal for engineering and maintenance employees.
On behalf of the national airline of Abu Dhabi, we created an unified design language with the aim of reducing ‘design debt’ and bringing the brand promise Choose Well to life.
For more than 10 years we have strengthened KLM's digital brand identity and designed various applications, tools and rich content, both for consumers and employees.
To match its ambition, Takeaway wanted a logo design and visual identity that can be applied anywhere. From the app icon to the clothes of the delivery people and the pizza boxes.
In this project, in which digital agency Mirabeau closely collaborated with graphic design agency Studio Dumbar, we designed a whole new brand and user experience.
Cross-cultural design system that enables countries to meet the need of having one consistent global brand experience and the freedom to differentiate locally at the same time.
Concept and design of the career app for students with the aim to monitor and stimulate their study results. Based on ethnographic research conducted among students.
These projects were designed and executed on behalf of Mirabeau, a Cognizant Digital Business. The intellectual property of the concept and design rests with these organizations. I was responsible for the creative direction on these projects. The team composition and individual credits are mentioned in the footer of the case studies.
These projects were designed and executed on behalf of Mirabeau, a Cognizant Digital Business. The intellectual property of the concept and design rests with these organizations. I was responsible for the creative direction on these projects. The team composition and individual credits are mentioned in the footer of the case studies.
SERVICES
SERVICES
OUR SERVICES
